Love it or hate it, online ratings and social media are essential to your future. 84% of people trust online reviews as much as they trust their friends. With value-based care and bundled payments fast approaching, it’s important to prepare a strategy now for how your practice will encourage online reviews from happy patients and mitigate the negative ones too. We interview neurosurgeon and attorney Jeff Segal, MD, JD, Founder and CEO of Emerit.biz for pragmatic guidance about online reputation management and tips for addressing Internet-assaults.
eMerit Online Reputation Management for Doctors web site.
Tweets, Likes, and Liabilities: Online and Electronic Risk to the Healthcare Professional book link.
Establishing, Managing and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices book link.

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Coping with Negative Online Reviews in the Medical Practice

Jeff Segal, MD, JD

Operations and Policy

Technology Integration

Quality and Risk

Health Law

On the heels of Antonia Hock’s keynote presentation at the AAPL 2023, Annual Leadership Conference, she joined SoundPractice host, Mike Sacopulos, to discuss lessons in leadership from the world of hospitality which can be applied to healthcare.  She discusses teamwork, the guest (or patient) experience, and what healthcare leaders can learn about motivation and collaboration.
Hock addresses the three most important leadership behaviors that physicians can learn from hospitality leaders. This is an inspirational and optimistic interview with a nationally recognized expert in customer service and team building.
See https://antoniahock.com/ for more information on Antonia Hock.
Learn more about the American Association for Physician Leadership at www.physicianleaders.org

Lessons from the Hospitality Industry:  What Healthcare can Learn about Innovating in Leadership and Patient Experience with Antonia Hock

Antonia J.A. Hock

Self-Management

Self-Awareness

Communication Strategies

Motivations and Thinking Style

Motivate Others

The U.S. Armed Forces have been making efforts to properly care for soldiers and sailors since Jonathan Letterman became medical director of the Army of the Potomac in July of 1862. Battlefield care requires skills and procedures different from civilian care. 
In this episode of SoundPractice, Mike Sacopulos discusses with Neil E. Grunberg, PhD, how the U.S. Armed Forces trains physicians and promotes leadership skills for the benefit of service members. 
Grunberg is the director of Leadership Research and Development, professor of Military and Emergency Medicine, and professor of Neuroscience at the Uniformed Services University of the Health Sciences in Bethesda, Maryland. He has been educating physicians, psychologists, and nurses for the Armed Forces and Public Health Service since 1979. He has published more than 220 papers addressing behavioral medicine, drug use, stress, traumatic brain injury, and leadership. 
neil.grunberg@usuhs.edu
Learn more about the American Association for Physician Leadership at www.physicianleaders.org

Leadership Training in the U.S. Armed Forces with Dr. Neil Grunberg

Neil E. Grunberg, PhD

Gretchen Morgenson is the senior financial reporter for the NBC News Investigative Unit. A former stockbroker, she won the Pulitzer Prize in 2002 for her “trenchant and incisive” reporting on Wall Street. Previously at The New York Times and The Wall Street Journal, she and coauthor Joshua Rosner have written a new book, These Are the Plunderers: How Private Equity Runs—and Wrecks—America.
In the 1902 State of the Union Address, Theodore Roosevelt said, “Our aim is not to do away with corporations; on the contrary, these big aggregations are an inventible development of modern industrialism. We are not hostile to them; we are merely determined that they shall be so handled as to subserve the public good.” What would President Roosevelt have to say about private equity’s recent interaction with healthcare?
As private equity firms invest in everything from dermatology practices to emergency room staffing companies, the impacts are not always obvious. Gretchen Morgenson’s new book, excellently researched and compiled, examines private equity influence in America. You will be surprised by the findings.
https://www.simonandschuster.com/books/These-Are-the-Plunderers/Gretchen-Morgenson/9781982191283
Learn more about the American Association for Physician Leadership at www.physicianleaders.org

Gretchen Morgenson and Role of Private Equity in Healthcare

Gretchen Morgenson

Finance

Economics

Strategy and Innovation

Environmental Influences

Governance

We all know a family member, friend, or a patient self-diagnosed with the help from search engines. Although some clinicians roll their eyes when patients arrive armed with information from online research, the Internet has opened the door to health education.  And we know that more engaged, informed patients have better clinical outcomes. 
John Whyte, MD, MPH, is chief medical officer at WebMD, and leads the development of strategic partnerships that create meaningful change around important public health issues. He has written extensively, creating award-winning health content for TV and the web, and developed numerous initiatives addressing diversity in clinical trials. 
In this interesting discussion with host Mike Sacopulos, Whyte talks about his career path and provides a behind-the-scenes look at WebMD which provides an important service by presenting quality health information to our citizens. 
https://www.webmd.com/
Learn more about the American Association for Physician Leadership at www.physicianleaders.org

Patient Education and Physician Leadership with John Whyte, Chief Medical Officer at WebMD

John Whyte, MD, MPH

Healthcare Process

Quality Improvement

Mike Sacopulos speaks with Kristin E. Lauter, PhD, about her chapter titled, “Trust, Access, and Visibility,” in the book, Lessons Learned: Stories from Women Leaders in STEM. Lauter is the director of Research Science, North American Labs for Meta AI Research.

The New England Journal of Medicine recently published a series of articles looking at AI in medicine. After spending more than 20 years at Microsoft, Lauter is now at the forefront of AI research at Meta.  In this interview, she describes the basics of AI and how the power of AI will be powerful for society. She also describes risk inherent because of human involvement; how humans could misuse the tools. 

As a past president of the Association of Women in Mathematics, Lauter has been a strong advocate of women in STEM positions.  She describes her philosophy of the goal of “1/3” and her work in launching the Research Networks program to support and advance women in math and computer science.  

She finds the chapters in the Lessons Learned book to be inspiring – both in messaging to younger professionals that, “You are not alone” and in advocating for both access and recognition of work of women and other underrepresented minorities in the sciences. 

Learn more about the American Association for Physician Leadership at www.physicianleaders.org


The Path from Mathematics and STEM to Meta and AI Research with Dr. Kristin Lauter

Kristin E. Lauter, PhD

Professional Capabilities

Influence

Resilience

Kathleen Neuzil, MD, MPH, is the Myron M. Levine MD, DTPH Professor in Vaccinology, professor of medicine and pediatrics, and is the director for the Center for Vaccine Development and Global Health at the University of Maryland School of Medicine.

Mike Sacopulos speaks with Neuzil about her chapter in the book, Lessons Learned: Stories from Women Physician Leaders, her work for a non-profit, and her work in academic medicine. Throughout her career the power of mentorship, both as beneficiary and as benefactor, has been an inspiration to her. But what makes a good mentor?  How do women find role models who balance a family and a successful career? How has the aftermath of the COVID-19 pandemic had an impact on women and young families advancing in their healthcare careers?

Neuzil’s leadership story is inspirational. She shares how small acts of kindness, via mentorship, can result in tremendous returns. Her clinical and policy talent, anchored on the bedrock of science, has benefited countless people around the globe.

Learn more about the American Association for Physician Leadership at www.physicianleaders.org

Mentorship, Women Physicians, and Leadership with Kathleen Neuzil, MD, MPH

Kathleen Neuzil, MD, MPH

Comfort with Visibility

Coping with Negative Online Reviews in the Medical Practice

RECENT EPISODES

Lessons from the Hospitality Industry: What Healthcare can Learn about Innovating in Leadership and Patient Experience with Antonia Hock

Leadership Training in the U.S. Armed Forces with Dr. Neil Grunberg

Gretchen Morgenson and Role of Private Equity in Healthcare

Patient Education and Physician Leadership with John Whyte, Chief Medical Officer at WebMD

The Path from Mathematics and STEM to Meta and AI Research with Dr. Kristin Lauter

Mentorship, Women Physicians, and Leadership with Kathleen Neuzil, MD, MPH

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